Institute of Marketing Communications India

Paytm Joins Hands With Perplexity To Integrate AI

Paytm, led by Vijay Shekhar Sharma, has partnered with Perplexity, an AI-powered answer engine, to introduce advanced search capabilities within the Paytm app. This collaboration aims to provide real-time financial assistance and reliable information to millions of Indian users.

As India's digital economy grows, access to accurate and timely insights is essential for informed financial decision-making. Users can now ask questions in their local language, explore topics, and receive AI-driven responses to enhance their financial literacy.

By integrating Perplexity’s AI, Paytm reinforces its commitment to financial inclusion and innovation, making knowledge and financial services more accessible. This partnership highlights AI’s transformative role in everyday decision-making, further embedding technology into India’s digital landscape.


03-03-2025


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