Institute of Marketing Communications India

Hrithik, Abhay & Farhan reunite for a ZNMD-Style adventure on Yas Island!

Zindagi Na Milegi Dobara Trio Reunites for Yas Island’s ‘Zindagi Ko Yas Bol’

The iconic trio—Hrithik Roshan, Farhan Akhtar, and Abhay Deol—reunites for Yas Island’s ‘Zindagi Ko Yas Bol’ campaign, celebrating adventure and friendship. Fourteen years after Zindagi Na Milegi Dobara, they embark on a thrill-packed journey across Yas Island.

The campaign features a five-episode series, where the trio challenges each other to step out of their comfort zones. A new jingle adds to the excitement.

Miral Destinations CEO Liam Findlay calls it a tribute to friendship and adventure, while Zoya Akhtar and Reema Kagti highlight its enduring message. Fans can follow their journey on Yas Island’s social media channels, embracing the spirit of saying ‘Yas’ to life!


03-03-2025


Email: info@imciindia.org
Telephone: +91 9650304949.

IMCI Newsletter


Newsletter Archive- view