Institute of Marketing Communications India

GRM Overseas partners with Salman Khan for Packaged Atta Market

GRM Overseas Limited, a leading FMCG brand in India, is set to revolutionize the wheat flour market with its latest campaign for 10X Classic Chakki Fresh Atta, endorsed by Bollywood icon Salman Khan. This initiative encourages consumers to switch from loose, unbranded wheat flour to hygienic, high-quality packaged atta for a healthier lifestyle. GRM is dedicated to delivering pure, unadulterated wheat flour with consistent quality and superior nutrition for Indian households.

The campaign will launch across Hindi news channels, print media, digital platforms, outdoor advertisements, and cinemas, ensuring widespread reach. Through this initiative, GRM aims to drive awareness and promote healthier choices, reinforcing its commitment to providing safer, premium-quality food products to consumers across India.


10-03-2025


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