To celebrate International Women’s Day, Godrej Appliances has launched the #AManCan campaign, a unique initiative promoting household chores, including cooking, as essential life skills for men. Despite many renowned chefs being men, household cooking has traditionally been seen as a woman’s responsibility. This campaign challenges that stereotype, emphasizing that if men can excel in any field, they can also cook, clean, and contribute at home.
As part of the initiative, Godrej Microwave Ovens has introduced the "A ManCan Cookbook", available on Amazon, featuring microwave recipes curated by women who believe #AManCan! The campaign will be amplified through digital films, influencer collaborations, in-store activations, and a pledge encouraging men to share cooking responsibilities.
10-03-2025
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