Piramal Finance embraced innovation this Holi by creating an AI-generated film, Masti Ke Rang, Neeyat Ke Sang, without using traditional cameras or production techniques. This in-house experiment explored how artificial intelligence could capture the essence of Holi’s vibrant colors and joyful energy.
The project combined multiple AI tools, generating over 600 video clips and 6,200 images. Midjourney and Flux crafted colorful visuals, while Kling, Minimax Director, Runway, and Veo 2 brought them to life through motion. AI-powered tool Suno composed an energetic Holi soundtrack, with Magnific and Topaz refining the final output.
More than just a film, this creative experiment reflects Piramal Finance’s commitment to innovation, demonstrating how AI can transform storytelling and offer fresh perspectives on cultural celebrations.
15-03-2025
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