Institute of Marketing Communications India

Fans closer to IPL action with ‘Circle Mein Aaja’: My11Circle

As excitement for TATA IPL 2025 grows, My11Circle is set to elevate the thrill with its latest campaign, ‘Circle Mein Aaja’. This campaign brings fans closer to the action with six engaging ad films featuring cricket superstars like Sourav Ganguly, Shubman Gill, Mohammed Siraj, Ruturaj Gaikwad, Rinku Singh, and Yashasvi Jaiswal.

Conceptualized by Vasan Bala and executed by The Script Room, each ad humorously depicts players unexpectedly joining a fan’s fantasy team. Adding to the excitement, international stars like Phil Salt, Marco Jansen, and Trent Boult join the ambassador lineup.

With a nostalgic twist, the campaign revives Anu Malik’s classic as “Aaja Mere Circle Mein Aaja”. Rolled out across TV, OTT, and social media, it promises maximum engagement with celebrities like Saurabh Shukla and Rannvijay Singha.


23-03-2025


Email: info@imciindia.org
Telephone: +91 9650304949.

IMCI Newsletter


Newsletter Archive- view