Institute of Marketing Communications India

Ludic x Chennai Super Kings: Official Footwear Partner for 2025 & 2026

Ludic, a footwear-first lifestyle brand, has partnered with Chennai Super Kings (CSK) as their official footwear partner for the 2025 and 2026 seasons. This marks CSK’s first-ever footwear collaboration, bringing exclusive CSK-inspired footwear and fragrances for fans.

The Footwear Capsule includes:

  • Manjal Sneakers – Sock-like fit, no-tie laces.
  • Yellove Toe Sneakers – Vegan leather with CSK-themed details.
  • Banana Chips & Marina Blue Sliders – Lightweight CloudFrame™ comfort.

The Fragrance Capsule features:

  • Marina & Kaaram (Men) – Bold, spicy scents.
  • Malligai & Thangam (Women) – Floral, fresh aromas.

Available on Ludic’s website, CSK’s digital store, and select retail locations, with kiosks at CSK home games at Chepauk Stadium.


23-03-2025


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