Season 18 of the Indian Premier League (IPL) kicked off on a high note, recording a 7% rise in ad volumes over the first five matches compared to the previous season, according to TAM Sports.
Brand participation surged, with a 12% increase in categories and a 29% rise in advertisers. The Mouth Freshener category led in total ad volumes, while the top five categories, including Ecom-Gaming and Smartphones, contributed 44% of overall ads. Two of these were from the Food & Beverages sector.
Parle Biscuits emerged as the top advertiser, except in the opening match. Additionally, 20 new categories and 67 new brands joined IPL 18, with Parle Platina Hide & Seek and Apple iPhone 16E leading among them.
01-04-2025
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