Institute of Marketing Communications India

Mumbai buzz from Chandak Sarvam's 'Jewel Box' campaign

In Mumbai, a city known for its energy and landmarks, a unique spectacle has been unfolding—The Jewel Box on Wheels campaign. Over the past weeks, giant jewel boxes mounted on Chandak Group-branded cabs have been turning heads, sparking conversations, and showcasing the luxury of Chandak Sarvam.

Located in JB Nagar, Andheri East, Chandak Sarvam offers 2, 3, and 4 BHK luxury homes across 3.5 acres, marking a transformation in the area. Inspired by its elegance, the Chandak Group collaborated with BrandOnWheelz to create mobile jewel-box billboards, making luxury tangible.

With real-time insights from Halooway/Hawkeye, these cabs navigated high-traffic areas, boosting engagement. The campaign quickly went viral, amassing over 2 million impressions, solidifying Chandak Sarvam as JB Nagar’s new symbol of luxury living.


31-03-2025


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