Institute of Marketing Communications India

Dhoni heads WinZO's 'Jaha Jeetega India' campaign during IPL season

WinZO, India’s leading social gaming platform, has launched its latest IPL campaign, "Jaha Jeetega India," featuring MS Dhoni. Created in seven vernacular languages, the campaign includes four engaging films that showcase how WinZO delivers winning moments to users across the country. In a unique move, the WinZO team also appears alongside Dhoni to amplify the spirit of victory.

The campaign, developed with Lowe Lintas, spans JioHotstar, Star Sports, digital platforms, print, and social media. Its first ad film, launched by Suresh Raina, garnered 2 million views within 24 hours.

With 200 million users, WinZO continues expanding its reach. It also collaborated with CarryMinati and MrBeast for India’s biggest YouTube video, which trended at #1 with 4.7 million likes in 24 hours, further cementing WinZO’s gaming dominance.


31-03-2025


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