CashKaro, India’s top cashback platform, has launched the country’s first-ever Ghibli-style advertisement, delivering a bold message against coin-based cashback. The campaign playfully critiques "coin apps" with the tagline, "Coins Are All Bakwas, Real Cashback is CashKaro Ke Paas."
Unlike virtual coins with expiry dates and redemption limits, CashKaro offers real cashback—directly credited via UPI for seamless bank transfers. Inspired by Studio Ghibli's hand-drawn animation, the ad sets a new creative benchmark in digital marketing.
With ?1,000+ crore in cashback distributed, CashKaro proves savings should be real and usable. By simplifying rewards and partnering with Amazon, Flipkart, and Myntra, the brand reinforces its mission: real savings, real money, no gimmicks.
01-04-2025
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2025 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
