Lotus Herbals has launched a vibrant multimedia campaign for its latest sun protection innovation — Safe Sun Ultra Rx Sunscreen Serum SPF 60+ PA++++. Targeting Gen Z and millennials, the campaign emphasizes skincare without compromise. The brand film, set in a fun outdoor scene, features two girls discussing the downsides of typical sunscreens—breakouts, white cast, and irritation—only to be introduced to the new, lightweight, water-based formula by a savvy peer.
Infused with Cica and Hyaluronic Acid, the serum offers deep hydration, skin barrier support, and zero white cast. The campaign spans OTT platforms like Jio and Hotstar, regional TV, and social media, complemented by striking in-store branding and a refreshed, youthful packaging design to match the preferences of today’s conscious consumers.
05-04-2025
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