Thums Up is charging into the no-sugar beverage space with the launch of Thums Up XForce, a bold innovation that brings its signature strong taste and intense fizz—without the sugar. With the tagline "All Thunder, No Sugar", the new drink is designed for those who push boundaries and compete only with themselves.
As the brand approaches its 50th anniversary, Thums Up XForce reinforces its legacy of strength and power in a sleek, edgy black design that resonates with a new generation of fearless drinkers.
Before its official launch, a groundbreaking partnership with Zepto introduced a Q-commerce-first pre-booking feature, allowing users to be the first to experience the product. This move highlights a shared vision of innovation, youth relevance, and a tech-powered future for both brands.
05-04-2025
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