Institute of Marketing Communications India

MediBuddy unveils #ReclaimYourHealth Initiative

MediBuddy, India’s leading digital healthcare platform, has launched the #ReclaimYourHealth campaign on World Health Day. The initiative humorously contrasts past healthy habits with today’s tech-driven, inactive routines. Through a creative video series featuring talking organs, it showcases how simple lifestyle shifts—like regular movement, nutritious food, and fresh air—can significantly impact well-being. Using witty visuals and relatable scenarios, the campaign reminds viewers that health isn’t just personal—it affects families and communities. Saibal Biswas, SVP-Marketing, emphasizes that reclaiming health doesn’t need complex solutions but mindful choices. Created by MediBuddy’s in-house team, the 74-second video aims to inspire lasting change and will be shared widely across digital platforms to drive awareness and action.


06-04-2025


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