Severity: 8192
Message: Creation of dynamic property CI_URI::$config is deprecated
Filename: core/URI.php
Line Number: 101
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Router::$uri is deprecated
Filename: core/Router.php
Line Number: 127
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$benchmark is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$hooks is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$config is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$log is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$utf8 is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$uri is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$exceptions is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$router is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$output is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$security is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$input is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$lang is deprecated
Filename: core/Controller.php
Line Number: 75
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$load is deprecated
Filename: core/Controller.php
Line Number: 78
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$db is deprecated
Filename: core/Loader.php
Line Number: 396
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated
Filename: database/DB_driver.php
Line Number: 371
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 282
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 289
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 304
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 314
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 315
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 316
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 317
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: ini_set(): Session ini settings cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 375
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent
Filename: Session/Session.php
Line Number: 110
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: Warning
Message: session_start(): Session cannot be started after headers have already been sent
Filename: Session/Session.php
Line Number: 143
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$session is deprecated
Filename: core/Loader.php
Line Number: 1283
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property Users::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 358
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 25
Function: model
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$benchmark is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$hooks is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$config is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$log is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$utf8 is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$uri is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$exceptions is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$router is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$output is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$security is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$input is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$lang is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$load is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$db is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$form_validation is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$session is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Severity: 8192
Message: Creation of dynamic property CI_Loader::$loginmodel is deprecated
Filename: core/Loader.php
Line Number: 931
Backtrace:
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view
File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once
Immensely popular app -Tik Tok got banned with all other 58 Chinese apps by the Indian government a few weeks back. Now after India, the U.S is also planning to do the same. The space between the users, content creator & business needs to be filled by new substitutes. According to reports of Influencer Marketing Outlook Report 2020, TikTok was in search of 1 of every 2 influencers during lockdown. TikTok provided an account to demand short video format; every other person was content creator. Those global players needed & moved to new platforms like Instagram’s Reel, YouTube Shorts etc.
Taking it as a big opportunity, all the other apps are trying to capture these nomads of social platforms. TikTok was also a way to earn bread & butter for many content creators. Strategy of these new competitors involves attracting them through rewards and cash payments. Influencers also know that building a market will require time. Instagram is turning out to be the 1st choice of these nomads, as it was already popular for short video sharing apps.
Compared to rivals, Instagram has a broader category and older audience which wanders for daily content on the app. Reels of Instagram is designed for daily content consumption for Gen Z Tiktok audiences. New marketing strategies will be developed for this shift of content creators in such a huge mass. YAAP’s report states that Instagram story ads have positively grown and app downloads as per 75.9% and 73.2% of the 750+ influencers respectively from across 22 states. The pros and cons and new objectives need to be finalized by both content creators and company along with developments and flexibility while Instagram Reels stands out as the winner of the 1st Round.
10-08-2020
Email: info@imciindia.org
Telephone: +91 9650304949.
Copyright © 2023 Institute of Marketing Communications India (IMCI®) . Trademark duly registered under The Department of Industrial Policy and Promotion Ministry of Commerce & Industry, Government of India. Trademarks are the property of the owner. All Rights Reserved
