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Severity: 8192

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

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Severity: 8192

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Filename: core/Controller.php

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File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$hooks is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$config is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$log is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$utf8 is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$uri is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$exceptions is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$router is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$output is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$security is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$input is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$lang is deprecated

Filename: core/Controller.php

Line Number: 75

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$load is deprecated

Filename: core/Controller.php

Line Number: 78

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$db is deprecated

Filename: core/Loader.php

Line Number: 396

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_DB_mysqli_driver::$failover is deprecated

Filename: database/DB_driver.php

Line Number: 371

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

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Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 282

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_cookie_params(): Session cookie parameters cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 289

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 304

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

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Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 314

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 315

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 316

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 317

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: ini_set(): Session ini settings cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 375

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_set_save_handler(): Session save handler cannot be changed after headers have already been sent

Filename: Session/Session.php

Line Number: 110

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: Warning

Message: session_start(): Session cannot be started after headers have already been sent

Filename: Session/Session.php

Line Number: 143

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$session is deprecated

Filename: core/Loader.php

Line Number: 1283

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property Users::$loginmodel is deprecated

Filename: core/Loader.php

Line Number: 358

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 25
Function: model

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$benchmark is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$hooks is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$config is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$log is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$utf8 is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$uri is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$exceptions is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$router is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$output is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$security is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$input is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$lang is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$load is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$db is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$form_validation is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$session is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

A PHP Error was encountered

Severity: 8192

Message: Creation of dynamic property CI_Loader::$loginmodel is deprecated

Filename: core/Loader.php

Line Number: 931

Backtrace:

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/application/controllers/Users.php
Line: 28
Function: view

File: /home/igmpiindia1/public_html/www.imciindia.org/imciblog/index.php
Line: 316
Function: require_once

Hike in Digital Treachery post Covid Scenes

Institute of Marketing Communications India®

Hike in Digital Treachery post Covid Scenes

 

Companies are doubling their digital advertising amid Covid-19 .  Ranging from fake clicks or false impressions, ads frauds have seen a rise with 45-55 percent in comparison to previous 25-35 percent of Industry rate. Ad frauds are of various types in the digital medium.  “Digital jump-start” is a word that can be used to specify the company's amplified post Covid to endure digital presence.  Vulnerable to ad-fraud, these newbies have no expertise to do the same and therefore are being easy targets for the fraudulent activity.

They are highly risked at potential losing of more than half of their ad spends to ad fraud. Faisal Kawoosa, Founder & Chief Analyst, techARC says that "Digital marketing has graduated to essentials for every type of organization as an outcome of Covid-19 pandemic. It is no longer just an outreach channel but a fully operational business medium.  

The report is developed by the trends of internal data analysis of digital fraud detection. Digital ad fraud is any deliberate activity that blocks the intended audience views from delivering the ad  or in the intended place. Most commonly in the form of bots, or domain spoofing, ad fraud burgeon by pumping out money from advertising transactions. Frauds hinge on the country and the device. Ad fraud is a stumbling block that is not going away any time soon.Dhiraj Gupta, Chief Technology Officer and Co-Founder, mFilterIt.  Said "Advertisers need to use the right tools which are designed for Performance Marketing rather than using the traditional age-old tools meant for impressions and brand campaigns,"


21-08-2020


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