Digital Marketing Manager

Contact Person: Arpita Dasgupta

Head HR at Technexa Technologies Private Limited

hr@technexa.net

Digital Marketing Manager

Technexa Technologies Pvt. Ltd.

Experience : 8 - 13 years

? 8,50,000 - 18,50,000 P.A.

Location - Gurgaon

Job Highlights

•  Marketing Automation with hands-on experience on tools like Hubspot, InfusionSoft and Marketo, Demand Generation, Lead Nurturing using Mailchimp, Zapier, Zift and other tools
•  Global/Regional Marketing GTM, Budget Planning & Investments, ROI-driven Campaign Management, Account-based Demand Marketing, Website & Brand Management, Marketing Automation, Customer Voice Programs, Analytics, and Social Media.
•  Develop, Manage and execute all Marketing assets of the organization, including website, social media, SEO, inorganic marketing, intranet, email marketing, etc.
•  Working closely with AWS/Azure/Google Cloud leadership to drive Cloud, ML, Google Maps-powered Location Intelligence and G Suite marketing programs.
•  Marketing Automation with hands-on experience on tools like Hubspot, InfusionSoft and Marketo, Demand Generation, Lead Nurturing using Mailchimp, Zapier, Zift and other tools.
•  Corporate Website, PR and Case Studies. Working with partner marketing teams at different OEMs to co-develop customer voices.
•  Digital Marketing/Ads including Adwords, LinkedIn Ad management, Blog and Forum optimization, SEO, Partner and Customer Newsletters, Social Media management.
•  Marketing Communication: Build a company profile and brand image in the market through pushing content via sustained campaigns - emails, thought leadership and more.
•  Tradeshow & Event Production and Marketing - Targeting relevant global tradeshows and holding meetups, city takes over events and Google office events. Responsible for the messaging and content strategy, positioning, quotes, booth production, creatives, branding and more.
•  Employer Marketing - Own the external and internal employer marketing for the company - globally.
•  Managing global teams and projects with working knowledge of tools like Basecamp, Asana, Teamwork, Trello, 7Geese, Glass frog, Process Street.
•  Leads Generation and closure from different channels
•  Optimize content for the website and social networking channels such as Facebook, Twitter, LinkedIn, etc
•  Track the website traffic flow and provide internal reports regularly
•  Fix any error in online content and arrange webinars and webcasts
•  Organize networking events and product launches.
•  Identify new digital marketing trends and ensure that the brand is in front of industry developments.
•  Edit and post content, videos, podcasts, and audio content on online sites.
•  Design Social Media Posts
•  Promote the company's product and services in the digital space.
•  Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Job description

Industry Type - Software Industry

Employment Type- Full Time, Permanent

Role Category: Marketing

Education

UG :Any Graduate in Any Specialization,

PG :Any Postgraduate in Any Specialization,