INSTITUTE OF MARKETING COMMUNICATIONS INDIA
An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India
Conferred with QUALITY COUNCIL OF INDIA (QCI)- D.L. SHAH NATIONAL QUALITY AWARD & ASSOCHAM Services Execellence Award
An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India
Conferred with QUALITY COUNCIL OF INDIA (QCI)- D.L. SHAH NATIONAL QUALITY AWARD & ASSOCHAM Services Execellence Award
Digital Marketing
The Chinese have a saying that goes like this: It is easy to get a thousand prescriptions, but hard to get one single remedy
The industries that involve trades like marketing, mass communication, journalism, media management, advertising, public relations, marketing and product management, require the fresher batch of their workforce to have some inkling of what their job would entail. And education and training institutes, almost all of them, promise to deliver that to the candidates that they produce.
Only, mechanical stating of what is and what ought to be is never enough to make someone worth something. It is not enough to realise just how ineffective this automated method of training people is. It is not enough to understand just how dangerous method like these can prove to be in the long run.
IMCI is an attempt to find an answer in the form of a bridge between the mechanistic approaches and the humane approach.
For something to begin, something else has to end
In the current age of digital everything and wireless everything, some of the principle concepts of the last few decades have become obsolete. While evolution quite happens at its own pace, technological evolution has taken an exponential path up. Changes have happened in seconds, such changes which would have easily seemed as impossible, miraculous or downright conjecture not more than thirty years back.
This downfall of new concepts on which everything is being defined these days has taken a lot of the population in the way a flood takes a flock of sheep. Confused, unassuming, unaware people were not slowly coaxed into this drastic change of shapes, rather it was shoved into their lives in the name of advancement. And advancement it is, just not easily understood.
The idea that gave birth to IMCI can be considered as being born from thoughts such as the ones pictured above. With so much thrown at all the facets of the society and in such a speed makes people befuddled with what they should go for and what they should skip. For instance, should Mr Bhaskar from down the street get regular newspapers or get a smartphone instead where every second of fresh newsstands at the mercy of one touch. Or to state a more themecentric example, should young Albert who is so interested in journalism, join a good old newspaper or try his hands in digital journalism and match his steps with that of the digital age people, enhancing not only his career but also, his skills as a valuable industry asset.
The correct answer to both of the hypothetical situations is simple: everything is more technically dependent now, so it only seems fair that the workforce that will be carved out of the present generation should also be well equipped with not only the advance techniques of their particular trades but also, should know the standard concepts that help make wiser use of the new tech.
Being digital has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.
With so much going on in the world in the name of development, with numerous changes happening all around people, everything is experiencing a phase of reinvention. This means different things for different people working in different fields. Digital marketing, for instance, is one of the several new concepts that is not only a way to reach a bigger audience, but also is far more expressive and effective
than television marketing ever was. Or take journalism, for it has changed the way news is delivered and the way it is acquired. Every word on every screen has a meaning nowadays. Nothing is just there because it is. Everything has a meaning, or to be more specific, a motive. IMCI understands that all key fields in the industry, namely marketing, mass communication, journalism, media management, advertising, public relations, sales, product management and others that fall in a similar dimension are going through innovative passages every day. With the ease of everything at one touch, creativity and inventiveness has erupted from all over the world and internet has given it a medium to travel through as well as a platform to perform on. As must be clear from this, there is too much crowd and too much talent and too much in the name of competition. So, to make a difference is no longer a question of having the ability. It is more about the way adopted to deliver that ability which will make the talent appear in the most shimmering and enchanting light. And the better the presentation, the higher are the chances of getting where one wants to go.
Internet is a new platform. However, new is quite a relative word around here. It is important to grasp the simplicity of the nature of shift and the critical signs of impending shift. Getting into the industry is what is done by understanding the technique of presenting one's talents. But staying in the industry is a whole different issue. And being able to spot the changes before others can is what makes the difference.
Spot and adopt is what works and is what needs to be the defining trait of a professional. IMCI aims to develop a balance between the training and the grooming, trying to get the proportions right.
Without a purpose, without an inspiration, nothing ever achieves any heights worth a mention. With this institution, this very ideology lies at the core, nurturing various careers with its warmth. IMCI works with a vision that encourages it to drive the young and aspiring minds of the society, country and the world to indulge in effective communications. It creates assets and not just another army of skilled labour. IMCI inspires more and instructs less. It motivates more and pushes rather than feeding its students with a ready-made solution which can be applied without another thought.
It creates situations which affect a mind, forcing it to develop the art of being curious to a point where asking questions becomes the most normal course of action rather than shrugging and moving on.
It helps people to look beyond whatever they think their limits are. It assists people in understanding just how far the possibilities can stretch. It allows people to have a long, thoughtful look in the mirror and come up with versions of what they see and what they want to see. Then it builds a road that takes them from what they are to what they want to be, all at the expense of their time and their hard work
But most importantly, it makes sure that the reins stay in the hands of the students. IMCI shows the land and the tools and the techniques but never goes all the way to getting the crop ready and green. IMCI is no more than a humble guide, leaving clues and being conveniently helpful, holding the hypothetical hand through the process rather than making the entire adventure a boring, pre-explained and determined deal.
IMCI guides, much like what the true meaning of a training institution would suggest. It moulds. It enlightens. It brings out the light that people have in them, with care and not with force
Marketing has always been the very baseline on which the customer population for any product or service gets built. When you decide to jump into that particular realm of making and breaking brands, a proper training can only alleviate the experience to new levels. That is what this course aims to bring.
The power to handle the intricate techniques of marketing in association with the digital world is what this course tries to merge with your very inner conscience.
Digital Marketing has become the new face of almost every business out there, in the world. Through the late nineties and the early twenty-first century, different kinds of syndicates and brands have made use of the digital technology to promote themselves.
Being interested in the field of Marketing and Management has never been enough to shape a constructive career in the field. However, being skilled in people handling techniques and relationship building attributes isn't enough anymore. The paradigms have shifted. The entire industry has found a new platform to stretch itself on. That platform is what you might recognize by the name of Digital Marketing
To settle into this new platform requires training. To ease your career into a smooth start, you need grooming. At Institute of Marketing Communications India, you get both.
The area under consideration involves various activities or sub-fields. While not each one of them is a crucial step towards the development of your career, a few of them will surely be. This entirely depends upon the direction you choose once you get into the industry for real.
However, considering the tendency of human mind to weigh the options before settling on one, the course delves into various aspects of Digital Marketing. These aspects involve campaign marketing, social media marketing, content marketing, search engine optimization, search engine marketing and influencer marketing along with many others.
Any graduation/ B.tech/ B.Sc. / BA / B.Pharma/ MBBS/ BDS/ BHMS/ BUMS/ BAMS or any other discipline. Diploma holders are eligible for our Executive Diploma, Industry Certificate, and Certificate Programmes.
The duration to complete this programme is 1 year (Post Graduate Diploma), 6 months (Executive Diploma).
The central benefits you get when you opt for this course at IMCI can quite generously be wrapped in this nutshell.
At the completion of the course, a final examination will be held. Those, who pass this evaluation, will be awarded with a Post Graduate Diploma/Executive Diploma in Digital Marketing to validate their learnings.
Shaping the future of any industry is a responsibility that every entity connected with that trade has to carry on its shoulders. Contributing to the future of the digital, marketing, communication, journalism, sales and advertisement industries, one student at a time, IMCI does its bit.
With complete and utter understanding of this very important facet, at IMCI, the batches that leave this institution are equipped with the tools that are to become their companion in their upcoming career paving path. With a firm belief in what this institution does, IMCI invites companies and prospective employers to examine, evaluate and inspect the final batches, and only after those recruiters find the students to fit their window of desirable aspects perfectly, they are employed as the personnel for any organisation.
IMCI ensures that its students get a chance, a window into the industry, whichever it may be. With the help of the well maintained network of human resource professionals from all over the place, IMCI ensures that every participant gets an opportunity to showcase their talent. With a close knit network of past students, corporate links and experienced trainers, IMCI not only equips its students with a proper skill set, it also provides them with knowledge to utilize those skills.
This institution makes its students employable, all the while putting the importance of chronic understanding at the top.
With so much at stake and so many facets to consider, this institution ensures that a path is paved on the bricks of balance between knowledge and technology, much like the way a spy balances the most advance gadgets with the common sense to use them at the right time and at the right place.
The technique this institution uses is to make its student find their strength within themselves, rather than looking for it on the internet. Or anywhere else for that matter. Educationists at IMCI have always believed that all the new tools, the advance technologies, the modern and superior enhancements which bring convenience to employees and get their tasks finished in a better and easier way, can not be helpful in any manner at all if the employee doesn't coax his or her imagination, creativity and hard work out.
A balanced integration of knowledge and the techniques to apply the knowledge in the best possible way is the belief on which IMCI bases its fashion of working.
By being in touch with the industry at all times, at IMCI, trainers help to develop skills that the industry needs, thus giving the students a greater chance at succeeding. The Institute has maintained a properly appropriate relationship with the considered HR departments of the concerned organizations. The course participants are prepared, keeping all the industry norms in mind, so as to make them employable rather than just able.
IMCI has created a network which includes the current students and the past ones, thus giving new faces, a semblance of belonging in the industry even before they begin with it.
Our Advisory Board Members : https://www.imciindia.org/AdvisoryCouncil.html
A-14/B, A Block, Qutab Institutional Area,
Near Old JNU Campus New Delhi – 110067, India.
011-66104022