8PM Packaged Drinking Water from Radico Khaitan Limited has partnered with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s premier cricket league 2026. The association places the brand at the centre of one of the country’s most high-energy and widely watched sporting events.
As part of the collaboration, the brand has introduced its campaign, “Rise in Orange, Celebrate with Black,” linking the team’s on-field intensity with off-field moments of celebration. The concept reflects a transition from match-day energy to shared experiences, aligning with the spirit of modern cricket.
By leveraging the league’s massive reach and fan engagement, 8PM Packaged Drinking Water aims to strengthen brand visibility, deepen consumer connections, and reinforce its presence across key markets.
10-04-2026
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