WPP Media Wins Integrated Media Mandate for LT Foods’ DAAWAT in India

WPP Media has been appointed as the integrated media partner for LT Foods Limited’s flagship brand, DAAWAT®, in India. The mandate covers the complete media function, including strategy, planning, buying and activation, as the food company looks to strengthen consumer engagement and drive growth in the country’s changing FMCG market.

Through the partnership, WPP Media will combine audience intelligence, data, technology and AI-powered planning with its integrated media capabilities. The objective is to create connected consumer experiences while improving the effectiveness and measurability of DAAWAT’s marketing investments.

LT Foods, a global consumer foods company with operations spanning more than 85 countries, is looking to strengthen the relevance of its brands among Indian consumers. The collaboration with WPP Media is expected to support this ambition through sharper audience understanding, precision media planning and coordinated execution across multiple channels.

Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Limited, said that developing stronger consumer relationships remains an important part of the company’s growth strategy in India. He highlighted WPP Media’s integrated capabilities, audience-focused approach and understanding of the evolving media environment as key factors behind the partnership.

Priti Murthy, President Client Solutions, WPP Media South Asia, said that the future of marketing will increasingly depend on connected experiences supported by data, technology and a deeper understanding of audiences. She added that the agency will bring together strategic planning, AI-led solutions and precise execution to help DAAWAT build stronger consumer relationships and generate measurable business results.

The partnership comes as brands across the FMCG sector increasingly seek integrated media solutions that can connect consumer insights with business objectives. Rather than relying on individual media channels, marketers are focusing on coordinated strategies that deliver consistent brand experiences across touchpoints.

For WPP Media, the DAAWAT mandate further strengthens its position as an audience-first media partner. By combining technology, AI, data and cross-channel expertise, the agency will work with LT Foods to enhance brand relevance, deepen consumer engagement and support sustainable growth for DAAWAT in India’s competitive food market.