Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Japan’s Fair Trade Commission has fined Dentsu Group and six other firms a total of ¥3.3 billion (~AUD35 million) over alleged bid-rigging tied to the Tokyo 2020 Olympics. Dentsu Group faces a ¥495.56 million fine, while its subsidiary, Dentsu Inc., must pay ¥425.15 million and comply with a cease and desist order.
The charges relate to rigged bids in 2018 for Olympic test event planning and operations. Dentsu admitted to legal breaches in those areas but contests the JFTC’s broader conclusions. The company plans to challenge the findings in court, citing factual discrepancies.
Despite the fines, Dentsu expects limited financial impact and says it has implemented cultural reforms to prevent future misconduct, acknowledging a past mindset of “winning at any cost.”
25-06-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: