Every season of the Indian Premier League goes beyond sport to become a cultural phenomenon, uniting fans across regions and languages. Building on this energy, Birla Opus Paints has extended its partnership with Wavemaker India and JioStar for Tata IPL 2026.
Following last year’s ‘Indian Colours League,’ the brand returns with the ‘Main Bhi…’ campaign, focusing on adoption and product preference. Featuring 10 leading cricketers, the campaign uses a unifying gesture to highlight shared endorsement across rival teams.
With a high-impact, multi-language rollout, the initiative aims to deepen brand recall and connection. By aligning with IPL’s cultural influence, Birla Opus Paints continues to position itself as a modern, culturally relevant brand engaging meaningfully with audiences nationwide.
18-04-2026
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