Bisleri International is extending its biggest cricket season yet with a culture-driven digital film in partnership with Sunrisers Hyderabad. The campaign unites cricketers Ishan Kishan, Heinrich Klaasen, and Nitish Kumar Reddy with veteran actor Jagapathi Babu, merging sport with cinematic storytelling. Set against a strong Hyderabadi backdrop, the film delivers an intense, unpredictable narrative that evolves from confrontation to a surprising twist. Infused with wit and regional flavour, it balances drama with humour while subtly reinforcing the importance of hydration. Conceptualised and executed by Bisleri’s in-house creative team, the campaign reflects a focused effort to create engaging, culturally rooted brand stories.
18-04-2026
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