Bisleri Launches Limited-Edition Spider-Man Bottles Ahead of ‘Brand New Day’ Release

Bisleri International has introduced a special collection of limited-edition packaged drinking water bottles inspired by Spider-Man: Brand New Day, bringing the excitement of the upcoming superhero film to consumers across India. The collectible bottles showcase the movie's lead stars—Tom Holland, Zendaya, and Sadie Sink—and are now available nationwide.

Coinciding with the film's theatrical release, the campaign transforms everyday water bottles into themed collectibles for Spider-Man fans. The special packaging is available across 250 ml, 500 ml, and 1-litre bottle variants, allowing consumers to engage with the movie through a unique brand collaboration.

To support the launch, Bisleri has rolled out a comprehensive 360-degree marketing campaign featuring digital promotions, retail activations, and outdoor advertising. One of the campaign's key highlights is a specially branded Spider-Man x Bisleri truck, which will travel across Mumbai to generate excitement and enhance the film's visibility before its release. The limited-edition bottles are being distributed through general trade and modern retail outlets across the country.

With a legacy spanning more than 50 years, Bisleri has established itself as one of India's leading beverage companies. The brand's packaged drinking water undergoes a 10-stage purification process and 114 quality checks, reinforcing its commitment to delivering safe and high-quality drinking water to consumers.

Beyond bottled water, Bisleri offers a diverse beverage portfolio that includes Vedica Himalayan Spring Water, along with carbonated drinks such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available through the company's direct-to-consumer platform, Bisleri@Doorstep, ensuring convenient home delivery.

The company continues to strengthen its focus on sustainability through its Bisleri Greener Promise initiative, which promotes responsible business practices by supporting water conservation, recycling, and environmental sustainability while contributing to a greener future.