Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
boAt, India's top audio wearables brand, partners with versatile actress and singer Shruti Haasan to launch the Bassheads 122 ANC wired earphones. Celebrating the resurgence of 90s fashion, this partnership merges immersive audio with a wired connection, perfect for those who appreciate classic styles with a modern twist.
The "Bass ReWired" campaign highlights the return of wired earphones as a fashion statement, alongside popular 90s trends like baseball shirts, leather pants, and miniskirts. This movement blends vintage charm with modern sensibilities.
Shruti Haasan epitomizes modern versatility, embodying the spirit of Bass ReWired. With the Bassheads 122 ANC, boAt revives the best of the 90s with a contemporary twist. Rewind, recharge, and rediscover wired audio!
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: