Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
"Bournvita’s new campaign ‘D for Dreams’ stars cricket legend Rahul Dravid, urging kids to embrace sunlight for essential Vitamin D, crucial for bone health and overall well-being. Many children lack Vitamin D, leading to weakened bones. The campaign encourages outdoor activities like cricket, highlighting Bournvita’s role in meeting daily Vitamin D needs.
Known for holistic child development, Bournvita addresses Vitamin D deficiency due to reduced outdoor play. The initiative invites children to learn from Rahul Dravid, promoting dreams and health.
Using advanced AI, the campaign makes Rahul Dravid a virtual mentor, ensuring children achieve optimal Vitamin D levels and pursue their goals. Personalized communication and partnerships like No Broker Hood enhance credibility, while collaborations with figures like Ajinkya Rahane inspire parents to support outdoor play and cricket skill development."
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: