Before the IPL season kicks off, the marketing battlefield is already in full swing. As stadium lights flicker on and the roar of the crowd builds, brands are locked in a high-stakes contest for consumer attention. Cricket’s biggest icons take center stage, not just on the field but in pre-IPL ad campaigns designed to grab eyeballs and wallets alike.
From catchy jingles to emotional storytelling, brands craft campaigns to stand out in the digital flood. This isn't just marketing—it's a strategic powerplay, ensuring brand recall lasts well beyond the tournament. With cricketers as brand ambassadors, the synergy between sports and commerce has never been stronger, turning the IPL into both a sporting spectacle and an advertising goldmine.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like:
