California Almonds has launched its latest campaign, “Superfood for a Super You,” combining the energy of cricket season with the nutritional benefits of almonds. Rich in 24 nutrients including vitamin E, fibre, magnesium, and protein, almonds are positioned as a natural superfood that supports sustained energy and performance.
The campaign features a mobile-first interactive experience accessible via AlmondWin.com, allowing users to join without downloading an app. During live cricket matches, participants enter an augmented reality game where virtual almonds appear on screen at key moments like sixes, wickets, and milestones. Tapping these almonds earns points and unlocks bite-sized health insights.
Scores accumulate across matches, with weekly leaderboards and prizes such as cricket tickets and finals access for top performers. The initiative also encourages social sharing, turning engagement into an interactive, gamified wellness journey tied to live sport.
29-04-2026
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