Coca-Cola has introduced “Uncanned Emotions,” a new global film as part of its FIFA World Cup 2026 campaign, continuing its focus on football fandom. The film follows the earlier release “Bubbling Up” and shifts attention from anticipation to the emotional intensity experienced during matches.
Featuring commentary by Peter Drury and Luis Omar Tapia, the film mirrors a live broadcast, capturing moments of tension, joy, and heartbreak among fans. The campaign aims to resonate with both dedicated football audiences and a wider global viewership.
As part of its broader initiatives, Coca-Cola will host the World Cup trophy tour and renew its partnership with Panini for a collectible sticker series in physical and digital formats.
10-04-2026
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