Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Coca-Cola India has launched its second "Coca-Cola Foodmarks" in Hyderabad, known for its Nawabi culture. This initiative highlights a popular combination: a chilled Coca-Cola with Paradise's famous biryani, haleem, and kebabs. Following the inaugural Foodmarks at Delhi’s Embassy restaurant, this campaign celebrates global ‘food landmarks’—perfect moments, meals, and an ice-cold Coca-Cola.
Drawing inspiration from culture and the Real Magic of Coca-Cola, ‘Coca-Cola Foodmarks’ celebrates global ‘food landmarks’—special places and experiences defined by three essential elements: the perfect moment, the perfect meal, and an ice-cold Coca-Cola.
This time, it spotlights Hyderabad’s Paradise Biryani, an iconic establishment since 1953. Originally a small café, Paradise has become a symbol of Hyderabadi cuisine. Coca-Cola Foodmarks captures the essence of Coke by creating shared moments, cultural richness, and culinary excellence. We are excited to include Paradise in Foodmarks, exemplifying Coca-Cola’s tradition of fostering cherished memories.
10-05-2025
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