Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
As monsoon season approaches, Crocs launches the “Splash Your Style” campaign, targeting Gen Z and promoting self-expression through music and dance. Featuring global dance group Quickstyle and Indian influencers Shantanu Maheshwari, Ruhee Dosani, Sheetal Perry, and Aakash Thapa, the campaign highlights their unique dance styles.
Produced by Kulfi Collective, the film shows dancers celebrating the monsoon in colorful Crocs with personalized Jibbitz charms, expressing joy through puddle jumps, romantic duets, and energetic café performances. Accompanied by Ritviz’s rendition of ‘Barso,’ the campaign evokes joy and spontaneity.
Aligning with Crocs' vision of self-expression and comfort, the campaign honors the cultural significance of the monsoon season. Launched on June 20, 2024, “Splash Your Style” spans social, digital, retail, and e-commerce channels.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: