Institute of Marketing Communications India

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Dabur Launches SIENS, Its First Nutraceutical Brand

Dabur Launches SIENS, Its First Nutraceutical Brand

Dabur India has launched Siens by Dabur, a premium direct-to-consumer nutraceutical brand marking its entry into the digital wellness space. Pronounced “Science,” Siens combines clinically tested ingredients with Dabur’s 141-year legacy of trust.

Targeted at health-conscious consumers, the range covers Beauty & Skin, Daily Wellness, and Gut Health — featuring products like Marine Collagen, Hair-Skin-Nails Gummies, multivitamins, Omega-3, and pre+probiotics.

Made from high-quality, globally sourced ingredients, all Siens products are crafted in GMP, ISO, and HACCP-certified facilities. Backed by research and clean formulations, the brand is quickly building a loyal online community.

As Dabur’s first digital-first wellness initiative, Siens blends scientific care with everyday simplicity and is available on major e-commerce platforms including DaburShop.


19-06-2025

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: