Digital Marketing Manager

Contact Person: Arpita Dasgupta

Head HR at Technexa Technologies Private Limited

hr@technexa.net

Digital Marketing Manager

Technexa Technologies Pvt. Ltd.

Experience : 8 - 13 years

? 8,50,000 - 18,50,000 P.A.

Location - Gurgaon

Job Highlights

Marketing Automation with hands-on experience on tools like Hubspot, InfusionSoft and Marketo, Demand Generation, Lead Nurturing using Mailchimp, Zapier, Zift and other tools
Global/Regional Marketing GTM, Budget Planning & Investments, ROI-driven Campaign Management, Account-based Demand Marketing, Website & Brand Management, Marketing Automation, Customer Voice Programs, Analytics, and Social Media.
Develop, Manage and execute all Marketing assets of the organization, including website, social media, SEO, inorganic marketing, intranet, email marketing, etc.
Working closely with AWS/Azure/Google Cloud leadership to drive Cloud, ML, Google Maps-powered Location Intelligence and G Suite marketing programs.
Marketing Automation with hands-on experience on tools like Hubspot, InfusionSoft and Marketo, Demand Generation, Lead Nurturing using Mailchimp, Zapier, Zift and other tools.
Corporate Website, PR and Case Studies. Working with partner marketing teams at different OEMs to co-develop customer voices.
Digital Marketing/Ads including Adwords, LinkedIn Ad management, Blog and Forum optimization, SEO, Partner and Customer Newsletters, Social Media management.
Marketing Communication: Build a company profile and brand image in the market through pushing content via sustained campaigns - emails, thought leadership and more.
Tradeshow & Event Production and Marketing - Targeting relevant global tradeshows and holding meetups, city takes over events and Google office events. Responsible for the messaging and content strategy, positioning, quotes, booth production, creatives, branding and more.
Employer Marketing - Own the external and internal employer marketing for the company - globally.
Managing global teams and projects with working knowledge of tools like Basecamp, Asana, Teamwork, Trello, 7Geese, Glass frog, Process Street.
Leads Generation and closure from different channels
Optimize content for the website and social networking channels such as Facebook, Twitter, LinkedIn, etc
Track the website traffic flow and provide internal reports regularly
Fix any error in online content and arrange webinars and webcasts
Organize networking events and product launches.
Identify new digital marketing trends and ensure that the brand is in front of industry developments.
Edit and post content, videos, podcasts, and audio content on online sites.
Design Social Media Posts
Promote the company's product and services in the digital space.
Execute social media efforts to improve KPIs, likes, shares, tweets, etc.