Doordarshan under Prasar Bharati has signed an MoU with Indian Council for Cultural Relations to showcase India’s cultural heritage to global audiences.
The collaboration will leverage Prasar Bharati’s extensive TV, radio, digital, and social platforms to broadcast curated cultural content from ICCR, including performances from Indian missions abroad and regional events across India. While ICCR will supply high-quality content, Doordarshan will oversee production, promotion, and multi-platform distribution.
A key highlight is the shared ownership of content rights in perpetuity, enabling long-term archiving and reuse. The agreement, initially set for three years, also allows monetization opportunities, ensuring sustainability. Signed by K. Satish Nambudiripad and K. Nandini Singla, the partnership aims to boost India’s cultural visibility worldwide.
10-04-2026
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