Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
DS Group, a leading multi-business corporation and FMCG conglomerate, debuts a new TV commercial for Pass Pass Pulse, India's favorite hard-boiled candy, featuring the timeless message 'Pran Jaaye Par Pulse Na Jaaye' (Life may go, but not Pulse). The ad, crafted by Wunderman Thompson (Delhi), stars Mr. Saurabh Shukla and Mr. Abhishek Banerjee, embodying the brand's essence. It humorously portrays people's extreme measures to hide their beloved Pulse candy.
The storyline revolves around Saurabh Shukla's hand trapped in a jar, with household members struggling to free him. An X-ray reveals he clings to a hidden Pulse candy, unwilling to release it.
DS Group's Pulse candy signifies a treat too good to share. The campaign motto, 'Pran Jaaye Par Pulse Na Jaaye,' encapsulates this notion succinctly. This ad highlights people's amusing endeavors to acquire or conceal their Pulse candy, resonating with the brand's essence.
10-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: