EDT’s latest brand film, ‘Return to Yourself,’ moves beyond traditional product-led narratives to explore a deeper human instinct—the pull to reconnect with one’s most authentic self. In a landscape often driven by performance and functionality, the campaign shifts focus toward identity, emotion, and personal expression.
Conceptualised as a sensory journey, the film traces the recurring presence of orange across natural light, movement, and everyday environments, symbolising warmth, energy, and creativity. As the narrative unfolds, these elements subtly lead to a seamless reveal of the EDT LUMA Origin Orange air fryer oven, positioned as an organic extension of the story rather than a standalone product.
With a voiceover by co-founder Naiyya Saggi, the film reframes everyday objects as reflections of identity, blending utility with self-expression in modern living spaces.
18-04-2026
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like:
