Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Casio’s G-SHOCK has launched a bold new campaign with brand ambassador Vicky Kaushal, reinforcing its message — Rise Above the Shocks. Targeting Gen Z, the campaign redefines toughness by spotlighting inner strength in the face of pressure and expectations.
At its core is the DW-5000R, a modern take on the original G-SHOCK, known for its rugged design and iconic square face. Other standout models like the GA-2100, DW-5600, and GA-110 echo the brand’s ethos of resilience, style, and individuality.
Produced by Method Productions and directed by John Fredrick Peter, the film blends grit and storytelling to connect with today’s youth. With this campaign, G-SHOCK strengthens its bond with India’s millennial and Gen Z audience, encouraging them to wear their identity and determination on their wrist.
19-06-2025
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