Kargo has delivered strong in-store traffic for United Colors of Benetton India through a high-impact festive campaign designed to bridge digital engagement and offline action.
To stand out during the crowded shopping season, the brand leveraged Kargo’s premium Runway Expandable ad format, offering immersive full-screen storytelling across curated digital platforms. A built-in store locator allowed users to quickly find nearby outlets, creating a seamless path from discovery to store visit.
Using location-based analytics, the campaign linked ad exposure to actual footfall, enabling precise measurement of return on investment. It achieved a 1.8% click-through rate and a 14.5% map engagement rate, outperforming standard benchmarks.
The campaign highlights how interactive creatives combined with utility-driven features can effectively convert online interest into real-world retail outcomes.
29-04-2026
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