Institute of Marketing Communications India

Main IM Logo

LT Foods Brings Basmati Storytelling to Life with KidZania Factory Experience

LT Foods has partnered with KidZania India to launch an immersive, story-led factory experience that teaches children how Basmati rice travels from farm to fork. The initiative is designed to combine learning with hands-on role play for young visitors.

Targeted at children aged 4 to 14, the experience allows them to step into the role of production engineers, work in teams, and participate in simulated processing activities. Over a 25-minute session, participants observe quality checks, interact with machinery concepts, and understand the precision involved in food production.

After completing the activity, children receive a 200g pack of Basmati rice along with a digital certificate, marking their experience as a “certified Production Engineer.”

The initiative highlights the connection between everyday food products and the science, care, and processes behind their creation.


29-04-2026

Recent News

The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: