Magnum has launched Magnum Caramel Pop in India, introducing a playful twist to indulgence while strengthening its position in the premium ice cream segment. The new variant combines Magnum’s signature Belgian chocolate with crunchy caramelised pops and smooth caramel swirls, delivering a rich, multi-textural experience for consumers seeking elevated treats.
Globally introduced in 1989 and in India in 2013, Magnum operates locally under Kwality Wall’s India Limited, now majority-owned by The Magnum Ice Cream Company.
The launch is supported by a high-impact outdoor campaign across major cities and a film by TBWA\Lintas, showcasing the product’s craftsmanship and indulgent layers. Available on quick commerce platforms and retail outlets, Caramel Pop reinforces Magnum’s focus on innovation and evolving consumer preferences.
18-04-2026
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like:
