Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
At Cannes Lions, Meta unveiled powerful new generative AI features aimed at boosting ad performance and creativity. Key updates include video generation from static images, AI-powered “Video Highlights” for quick content previews, and customized CTA stickers launching on Facebook Stories and Reels.
To ensure brand consistency at scale, Meta’s updated Advantage+ tools let advertisers unify logos, colors, fonts, and tones across campaigns, drawing from existing brand assets. Meta is also expanding its Virtual Try-On feature, offering personalized shopping visuals using AI.
These innovations have already shown results—Meta’s AI-driven sales campaigns increased ROAS by 22%, and tools like GEM improved ad conversions by 5%. Indian brands like Avimee Herbal and Big Basket have also reported significant cost savings and engagement boosts using GenAI tools.
Meta’s updates aim to transform ad creation and deepen audience engagement globally.
25-06-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: