Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
At MMA IMPACT India 2024, MMA Global India and GroupM unveiled the Modern Marketing Reckoner 2025: The CMO’s Guide to Growth Hacking. Now in its fifth edition, the Reckoner redefines marketing as a driver of business growth in a fast-evolving landscape. Built on insights from 50+ industry leaders, it explores themes like Gen Z's shifting loyalties, the rise of quick commerce and premiumization, and the transformative role of Generative AI. Emphasizing experimentation, precision, and ROI-focused leadership, the guide urges CMOs to engineer growth, not just expect it. This essential resource charts a bold, outcome-driven path for modern marketing success.
08-05-2025
Email: info@imciindia.org
Telephone: +91 9650304949
The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: