Moonfolks Expands into Vietnam, Strengthens Southeast Asia Presence

Independent advertising agency Moonfolks has expanded its regional operations with the launch of a new office in Ho Chi Minh City, Vietnam, reinforcing its growth strategy across Southeast Asia. To lead the new market, the agency has appointed advertising veteran Livio Grossi as Chief Creative Officer and Managing Partner.

Grossi brings more than a decade of experience in Vietnam's advertising industry. Before joining Moonfolks, he served as Executive Creative Director at Dentsu Redder, where he helped establish the agency as one of the country's top creative firms. His career also includes leadership roles at MullenLowe Vietnam and Phibious, while his work has earned recognition at prestigious international award platforms such as One Show, Spikes Asia, Adfest, MADStars, ADC Awards, and New York Festivals.

The Vietnam office will introduce Moonfolks' integrated "Audacious Growth" model, offering services across branding, advertising, digital and social marketing, influencer partnerships, public relations, shopper marketing, and brand activations. The agency aims to help businesses achieve sustainable growth by combining creativity, culture, content, and commerce-driven strategies.

Moonfolks believes Vietnam's expanding economy presents significant opportunities for brands seeking innovative marketing solutions. The expansion follows the agency's recent entry into Brunei, where it became the first international advertising agency to establish a presence. Headquartered in Jakarta with its holding company based in Singapore, Moonfolks plans to continue expanding into additional Asian and international markets.

The launch also marks a return to Vietnam for founder Daryani, who previously worked in the country between 2012 and 2016, leading campaigns for major brands including Unilever, SABECO, Techcombank, Castrol, and Masan Beverages. During that period, he contributed to Vietnam's first Cannes Lions victory for Unilever's Omo brand.

Moonfolks also intends to support Vietnamese companies in expanding across ASEAN markets by leveraging its regional network and expertise. Founded after Daryani acquired M&C Saatchi Indonesia in 2024, the agency now serves global clients such as TikTok, Danone, Puma, Vivo, AIA Insurance, Asian Paints, and Unilever.