Myntra has announced Alia Bhatt as the brand ambassador for both Myntra and Myntra Beauty, reinforcing its appeal among India’s fashion-forward and digitally engaged audiences. Known for her widespread influence and relatability, Alia’s association strengthens Myntra’s positioning as a leading destination for fashion and beauty.
Her first campaign coincides with the launch of Myntra Beauty’s Glow Up Days event, spotlighting value-driven access to premium beauty products. The campaign film uses relatable humour, capturing everyday beauty habits like stretching the last drop of skincare or foundation, underscoring the platform’s promise of accessibility.
As fashion and beauty become key forms of self-expression, this partnership supports Myntra’s strategy to deepen engagement across metros and emerging markets. Alia’s cross-generational appeal aligns with the platform’s focus on discovery, inclusivity, and a more personalized shopping experience.
10-04-2026
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