Paragon Footwear has unveiled a new campaign to introduce its latest women’s collection through a series of light-hearted, relatable films. The campaign captures familiar, everyday situations—from the indecision of choosing between equally appealing styles to the playful justifications for buying another pair that feels too good to pass up.
In both scenarios, the collection is positioned as the trigger behind these moments, highlighting the joy of having too many great options and the confidence in embracing indulgence. Conceptualised by Turmeriq, the films draw humour from couple dynamics and common household conversations, reflecting real shopping experiences.
Adding to the appeal, the brand has introduced a QR-enabled cashback offer, allowing shoppers to unlock an assured ₹30 instant reward by scanning codes on product tags, enhancing the in-store journey.
18-04-2026
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