Policybazaar has rolled out its digital campaign ‘Baat To Sahi Hai’, featuring founder Yashish Dahiya, to drive awareness around financial protection and planning. The campaign focuses on a common insight—while many Indians understand the importance of financial security, they often delay taking action.
Spread across three short films, Dahiya engages in everyday conversations to simplify key financial concepts. The films address rising healthcare costs and the need for health insurance, the benefits of disciplined retirement planning, and the importance of securing children’s futures through savings plans.
By breaking down complex ideas into relatable scenarios, the campaign aims to encourage individuals to move from awareness to action when it comes to financial preparedness.
10-04-2026
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