PUMA India has unveiled #RCBEverywhere, a fan-first campaign celebrating how supporters of Royal Challengers Bengaluru wear their jerseys beyond matchdays. Featuring Virat Kohli alongside Rajat Patidar and Krunal Pandya, the campaign encourages fans to make the 2026 PUMA x RCB jersey part of everyday life.
The campaign begins with a digital film where players invite fans to wear the jersey across daily routines and milestones, turning it into a symbol of identity. It also builds on real fan moments, including the viral Kumbh Mela appearance, expanding them into a larger movement.
With digital activations, fan participation, and exclusive content via Instagram, PUMA aims to deepen engagement and strengthen RCB’s growing cultural influence.
18-04-2026
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