Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Shopsy, India's leading hyper-value platform, unveiled its "Apna Swag, Bina Brand Tag" campaign featuring Sara Ali Khan. This campaign showcases Bharat consumers' ability to find high quality and style on a budget, challenging the belief that lower prices mean lower quality. A viral video of Sara's outfit mishap on an airplane highlighted the campaign, revealing her stylish outfit was from Shopsy and unbranded.
Shopsy resonates with value-conscious shoppers seeking quality and trendiness without overpaying. As a fast-growing platform, Shopsy bridges the gap between aspirations and affordability. The campaign, developed by 22 Feet, features an aircraft-set ad and aims to boost Shopsy’s presence across TV, print, social media, and digital platforms. Nearly 70% of Shopsy’s customers are from Tier 2 and Tier 3 cities, with 90% being millennials and Gen Z.
10-05-2025
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The Institute has witnessed participation of students and professionals now working with Fortune 500 and global advertising, media and public relations giants like: