Institute of Marketing Communications India
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
(An Autonomous Body Recognized by Ministry of Commerce & Industry, Government of India)
Sony Middle East and Africa has named Ruder Finn Atteline as its strategic PR agency for the region, overseeing communications across Saudi Arabia, UAE, Qatar, Kuwait, Bahrain, Oman, and Egypt. The agency will manage PR for Sony’s consumer electronics portfolio, including BRAVIA TVs, audio systems, digital imaging products, the ULT Power Sound series, and the INZONE range.
This appointment follows Ruder Finn Atteline’s recent brand revamp and leadership expansion, reinforcing its strength in consumer and corporate communications. Sony continues to drive innovation in entertainment and technology, with recent product launches like the REON Pocket Pro and WH-1000XM6 headphones.
With more launches on the horizon, Ruder Finn Atteline will support Sony’s storytelling through regionally tailored, integrated communications strategies that reflect evolving entertainment trends and digital engagement across the Middle East.
25-06-2025
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