Sony Sports Network Launches ‘Festival of Sports’ Campaign with Packed Multi-Sport Line-Up

Sony Sports Network has announced the launch of its 'Festival of Sports' campaign, offering viewers an extensive line-up of cricket and multi-sport events during the festive season. Running from August 15 to December 1, 2026, the initiative will bring together major international competitions featuring Indian teams and leading athletes from across Asia, creating an action-packed sporting calendar for fans.

The campaign will be available across Sony Sports Network and Sony LIV, showcasing key cricket series, continental tournaments, and major multi-sport events. Throughout the season, audiences can look forward to memorable sporting moments, including thrilling victories, record-breaking performances, and medal-winning achievements.

The sporting celebrations begin with India's tour of Sri Lanka, where the men's cricket team will play two important Test matches as part of its campaign for a place in the ICC World Test Championship Final 2027. Attention will then shift to women's cricket with the Women's T20 Asia Cup 2026, featuring the continent's top teams competing for the championship.

One of the campaign's biggest highlights will be the Aichi-Nagoya 2026 Asian Games, where India's leading athletes will compete across multiple disciplines against the best performers from Asia. The event will also feature the Indian men's and women's cricket teams as they attempt to defend the historic gold medals they secured at the previous edition of the Games.

The action will continue through October and November with India's all-format tour of New Zealand, comprising five T20 Internationals, five One-Day Internationals, and two Test matches. The series is expected to deliver exciting contests and intense rivalries across formats.

Supported by an extensive on-air and digital promotional campaign, Sony Sports Network aims to capture the excitement and national pride associated with Indian sporting achievements. By bringing together cricket and multi-sport action under one umbrella, the broadcaster hopes to make this festive season a memorable celebration for sports fans across the country.